Press Kit

Tagline: WhatsApp and Instagram native bot for commerce! AI-powered sales agent that helps you sell 24/7 through chat.

Company Description: Towasal is an AI-powered commerce automation platform that enables businesses to sell 24/7 on WhatsApp and Instagram. Our bilingual (English/Arabic) AI sales agents handle product discovery, order management, inventory sync, and customer support—all within messaging apps where customers already are.

Founded: 2024

Headquarters: Middle East (remote-first team)

Key Markets: Middle East, GCC, Europe, and global e-commerce merchants

• Platform: AI-powered WhatsApp and Instagram commerce automation
• Languages: English and Arabic (bilingual support)
• Plans: Bronze (200 convos), Silver (500 convos), Gold (2000 convos)
• Integrations: Shopify, WordPress/WooCommerce, CSV, URL import, custom stores
• Features: AI Sales Agent, Order Management, Inventory Sync, Voice & Text, Retargeting, Payment Gateway
• Response Time: Under 60 seconds average
• Uptime: 99.9% SLA target
• Customer Results: Up to 300% order growth, 35% conversion lift, 40% cart recovery

Download our brand assets for use in articles, presentations, or partnerships:

• Logo files: Available in PNG, SVG, and high-resolution formats
• Color palette: Primary green (#25D366 - WhatsApp green), secondary colors available on request
• Screenshots: Dashboard, chat interfaces, and product demos
• Product images: Feature highlights and integration graphics
• Team photos: Available for media use (upon request)

To request brand assets, email press@towasal.io with your intended use case. We'll provide high-resolution files and brand guidelines.

Recent announcements and milestones:

• 2024 Launch: Towasal launches AI-powered WhatsApp and Instagram commerce platform
• Bilingual Support: First AI commerce platform with native English/Arabic support for Middle East markets
• Integration Milestones: Shopify and WordPress integrations now live
• Customer Growth: Serving merchants across Middle East, Europe, and beyond

For the latest news and announcements, subscribe to our press list at press@towasal.io.

For press inquiries, interview requests, or media partnerships:

• Email: press@towasal.io
• Response Time: Within 24 hours
• Topics: Product launches, company milestones, industry trends, customer success stories
• Interviews: Available with founders, product team, and customer success leads

We're happy to provide:

• Product demos and walkthroughs
• Customer testimonials and case studies
• Expert commentary on messaging commerce, AI automation, and e-commerce trends
• Data and insights from our platform

Mission Statement: "We believe every business deserves a 24/7 sales agent that speaks their customers' language, understands their products, and never misses an order."

On Messaging Commerce: "Commerce is moving to messaging. WhatsApp and Instagram have become the primary channels where customers discover products, ask questions, and make purchases. Yet most businesses still rely on manual responses, limited hours, and language barriers."

On AI Automation: "Towasal bridges this gap with AI agents that understand context, speak multiple languages, sync inventory in real-time, and handle everything from product discovery to checkout—all within the chat experience customers love."

Follow Towasal for updates, product news, and industry insights:

• Website: towasal.io
• LinkedIn: @towasal
• Twitter: @towasal
• Instagram: @towasal
• WhatsApp: Available via support button on website

Need specific assets, data, or interviews? Email press@towasal.io with:

• Your name, publication, and role
• Topic or story angle
• Deadline (if applicable)
• Specific assets or information needed

We'll respond within 24 hours with the requested materials or schedule a call to discuss your needs.