WhatsApp Business Integration

WhatsApp is where your customers shop. Over 2 billion people use WhatsApp, and in many markets, it's the preferred channel for customer service and commerce.

• 24/7 availability: Your AI agent never sleeps—responds to customers anytime, day or night
• Fast responses: Average response time under 60 seconds vs. hours for manual support
• Bilingual support: English and Arabic conversations feel natural and localized
• Voice & text: Customers can speak or type—the bot understands both (Silver & Gold)
• Human handoff: Seamlessly transfer complex queries to your team with one tap
• Order management: Create orders, send confirmations, and track status—all in WhatsApp

1. Connect Your WhatsApp Business Account

In your Towasal dashboard, go to Integrations → WhatsApp Business. We'll guide you through connecting your WhatsApp Business API account. You'll need a verified WhatsApp Business number and API access.

2. Configure Your AI Agent

Set up your AI sales agent with your products, policies, and brand voice. Upload PDFs for document training, configure product catalogs, and customize responses.

3. Start Receiving Messages

Once connected, customers can message your WhatsApp number. The AI agent responds automatically, answers questions, shows products, and processes orders.

4. Human Handoff When Needed

For complex queries or when customers request it, transfer the conversation to a human agent. Your team can take over seamlessly from the Towasal dashboard.

• Product browsing: Customers can search, browse, and view products with images and prices
• Order creation: AI agent creates orders automatically and sends order IDs
• Inventory sync: Real-time stock levels so customers never see out-of-stock items
• Voice notes: Customers can send voice messages—bot understands and responds (Silver & Gold)
• Multilingual: Seamless switching between English and Arabic in the same conversation
• Wishlist: Customers can save products for later purchase
• Order tracking: Customers can check order status and receive updates
• Payment links: Share payment links directly in chat (with custom gateway integration)

WhatsApp Business integration is available on all plans:

• Bronze: 1 WhatsApp agent per number, text-only responses, 200 conversations
• Silver: 1 WhatsApp agent per number, text & voice responses, 500 conversations
• Gold: 1 WhatsApp agent per number, text & voice responses, 2000 conversations, team management

All plans support human handoff and bilingual (English/Arabic) conversations.

To connect Towasal to WhatsApp Business API, you'll need:

1. WhatsApp Business Account: A verified WhatsApp Business number
2. Meta Business Account: Access to Meta Business Manager
3. API Credentials: WhatsApp Business API access token and phone number ID
4. Webhook Configuration: We'll help you set up webhooks for message delivery

Our onboarding team guides you through the entire setup process. Contact support@towasal.io for assistance.

Towasal follows Meta's WhatsApp Business policies:

• Template messages: We help you create and submit templates for approval
• 24-hour window: Free-form messaging within 24 hours of customer contact
• Opt-in tracking: We track customer consent and opt-ins for compliance
• Spam prevention: Built-in rate limiting and abuse detection
• Audit logs: All messages and actions are logged for compliance review

See our Compliance page for more details on platform policies.

Ready to connect WhatsApp Business?

1. Sign up for a Towasal plan (Bronze, Silver, or Gold)
2. Ensure you have WhatsApp Business API access
3. Go to your Towasal dashboard → Integrations → WhatsApp Business
4. Follow the setup wizard to connect your account
5. Configure your AI agent with products and policies
6. Start receiving messages and taking orders!

Need help? Contact support@towasal.io or use the WhatsApp support button. Our team is here to help you get set up.